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And this can have a huge impact on your bottom line! A 1 second delay in page response can result in a 7% reduction in conversion.
This will determine how fast your website loads, gain more happy cutomers and help with local SEO rankings.
If you operate a restaurant in London you want to choose a nearby location since most of your visitors will be in UK and you want your website to load as fast as possible.
If you have a global audience that is a bit trickier, but generally anything in the USA is a good fit for that.